While Research in Motion’s recent woes have been consistently making headlines, another mobile phone manufacturer has been taking it on the chin as well. A couple of years ago HTC looked primed to become a major player after the success of its Android phones, but the tide has turned against the company, most notably when it did not make Microsoft’s short list of companies that could produce the first Windows 8 tablets.
HTC didn’t have much success with its first batch of tablets, such as the Flyer, but that does not seem to have deterred it from pursuing a new line of slates. PC Advisor is reporting that HTC is working on a new tablet and that it had been waiting “until it had something unique to offer” before launching it. HTC did not dislose what that “something unique” was or when it would be made available.
With the Flyer, HTC tried to stand out by including a stylus, but that’s hardly the unique feature a new tablet would need to have to compete against the iPad, the Google Nexus, and Microsoft’s own Surface. It would probably run Android, which means it would join Samsung and a host of other companies in developing tablets using that OS.
Barring a radical reinvention of the tablet that it’s holding extremely close to the vest, HTC would probably need to do something distinctive on the pricing front in order to cause a ripple in the market. Given its deep ties to mobile carriers, it could work to offer something like a $99 tablet combined with a data plan. Of course, most tablet owners are content with WiFi-only connectivity, so that could be a tough sell.
What else could HTC offer that’s unique in order to get consumers interested in its tablet? Tell us your ideas in the Talkback section below.