Games

February 10, 2012
 

World of Warcraft Annual Pass has more than one million subscribers

Share

World-of-Warcraft

Blizzard have hinted at the success of the World of Warcraft Annual Pass deal that they launched at Blizzcon last year. In last night’s Activision Blizzard earnings call, transcribed by Seeking Alpha, Blizzard CEO Mark Morhaime revealed that “to date, we have signed up more than 1 million players in the West.”

The deal offers subscribers a free copy of Diablo 3 along with 12 months of WoW game time, which could be paid for monthly. At £8.99 a month, the Annual Pass essentially costs £107.88 per player, which means the scheme has made at least £107,880,000.

A portion of those buyers would have subscribed to WoW for the next year anyway, of course, and the figure has to be offset against all of those free copies of Diablo 3 that were given away with the offer, but it’s a big sum nonetheless. It’ll also help to stabilise WoW’s long term prospects after a subscriber dip last year.

It seems that WoW is holding its own against Star Wars: The Old Republic, too. Morhaime says that pre-Christmas WoW updates have “contributed to retaining our players in the wake of competitive launches.” Did you sign up for the annual pass? Do you still reckon it was a good deal?

Share




 
 

 
 

Lucasfilm disputes brewery’s ‘Star Wars’ beer name – CNNMoney

For Lucasfilm, the force was too strong in the name of Empire Brewing Co.’s ‘Strike Bock’ beer. A small upstate New York brewery may soon feel the full force of the “Star Wars” legal department. Lu...
by Brian Montgomery
0

 
 
 

What It’d Look Like if Star Wars Spilled Into the Real World – Wired

AT-AT Thomas Dagg Thomas Dagg Lightsaber Thomas Dagg Thomas Dagg Vader Thomas Dagg Thomas Dagg Han Solo Thomas Dagg Thomas Dagg Star Destroyer Thomas Dagg Thomas Dagg Tauntaun Thomas Dagg Thomas Dagg Yoda Photo: Thomas Dagg TIE...
by Brian Montgomery
0

 
 
 

This is what a ‘Star Wars’ blaster bolt would look like in real life – CNET

Screenshot by Michelle Starr/CNET The “Star Wars” laser is pretty great: instead of bullets, it fires laser bolts — short bursts of laser that can be used as a weapon. Unfortunately, the fictional device would...
by Brian Montgomery
0